Gina Marie Balog-Sartario
BRAND DEVELOPMENT | VISUAL DESIGN
MARKETING | EVENT MANAGEMENT
DEI ADVOCATE | NONPROFIT EXECUTIVE
Phone:
914.963.9672
Email:
Hello! I'm Gina
Colleagues have playfully nicknamed me the "badger" because I am results driven and highly skilled at achieving goals considered to be impossible or nearly impossible.
With over 25 years of experience in marketing and communications, I deliver measurable solutions for small- to mid-sized B2B/B2C/B2M organizations looking to drive sales, attract and retain customers/members and build a reputable brand. I take the time to learn what matters most to you and design a marketing strategy that creates powerful, product-centric results that set your vision into action.
Contact me today to discuss your marketing needs.
"In order to be successful at whatever you do, one must be prepared, work hard, and learn from failures."
DEC. 2023 - PRESENT
Marketing Communications Manager
Friedlander Group
I develop and execute marketing strategies that enhance brand visibility and engagement. I oversee website development and management, design all marketing collateral, and lead digital marketing campaigns, including email and social media. I manage trade show participation, providing sales support through targeted materials and presentations, and analyze campaign performance to optimize marketing efforts and improve ROI.
OCT. 2017 - PRESENT
Owner
GMB Creative LLC
A full-service design and brand development company providing strategic multi-channel marketing strategies for B2B/B2C/B2M organizations to increase lead generation, market presence, traffic, sales, customer acquisition, and retention. Event management services offered include promotion, design, audio-visual, logistics, budgeting, and negotiation.
JAN. 2020 - NOV. 2022
Marketing & Communications Manager
Excess Line Association of New York (ELANY)
Responsible for expanding ELANY ’s digital communications efforts, developing new content and additional member resources through social channels and website; Manage ELANY ’s new state-of-the-art Conference Center and all meetings and collaborations held in this space. Oversee ELANY ’s external sponsored events and charitable work as well as help foster relationships with partnering industry associations and colleagues.
2006 - DEC. 2019
Executive Director
Insurance Federation of New York, Inc. (IFNY)
Managed the daily operations and management functions of a non-profit association. Developed online member recruitment strategies utilizing social media and multi-channel marketing. Managed fundraising events and coordinated speakers, attendees, venue contracts, and negotiations. Developed and implemented a corporate sponsorship program yielding $40k in additional revenue by the end of the first quarter
FEB. 1998 - DEC. 2019
Director of Operations and
Creative Services
CINN Worldwide, Inc.
Responsible for the creative process and marketing plans for all clients including branding and development, advertising design and public relations. Lead cross-functional creative teams to develop concepts and execute creative projects across social, digital, and traditional media. Worked closely with the sales to ensure budget requirements were met and contract term satisfied. Managed and produce biweekly publication, Insurance Advocate, along with two association and client magazines, published quarterly. Managed the organizations networking infrastructure and acted as HR support for staff and contracted employees.
Held the following positions:
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Director of Operations (2012-2019)
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Executive Director, Insurance Federation of New York
(IFNY) (2012 – 2019) -
Creative Director (2008 - 2019)
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Production Manager (2000 – 2008)
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Graphic Designer (1998 -2008)
EXPERIENCE
EDUCATION
1996
Bachelor of Arts Degree
HUNTER COLLEGE, NEW YORK CITY
At Hunter I studied studio art and computer graphics with a minor is Sociology.
1992
Associate of Arts Degree
WESTCHESTER COMMUNITY COLLEGE
At WCC, I studied studio art and computer graphics.
CPR First Aid Certified - 2023
SKILLS
Adobe Creative Suite
Microsoft Office 365
Social Media Marketing
Website Development
Marketing and Communications
Public Relations and Event Planning
Marketing Collateral
Editing and Proofreading
Association Management
PORTFOLIO
WEBSITE DESIGN & DEVELOPMENT
Crafted a foundational website for Go!Team Soccer Academy, focusing on a clean and modern design. Implemented responsive features to ensure seamless access across various devices while prioritizing intuitive navigation for an enhanced user experience.
Website redesign was a high-level overhaul involving significantly changing elements to the code, content, structure, and visuals of the previous website to improve user experience, SEO and responsive features - built with bootstrap interface.
Managed the project start to finish providing graphic elements, content development, data review, correcting and proofreading.
The initial website was constructed using WordPress and underwent multiple rounds of upgrades, resulting in coding and layout complications. To address these issues, we revamped the website using the WIX platform, incorporating dynamic visuals, streamlining navigation, and enhancing its SEO performance. Additionally, we integrated several essential components into the site, including an event management feature, fundraising and marketing tools, and a robust contact management system.
Crafted a dynamic website for a podiatry practice, featuring responsive design for seamless accessibility across devices. We incorporated captivating imagery that highlights the essence of our podiatrist services while ensuring effortless navigation for visitors seeking expert foot and ankle care.
Redesigned old website utilizing Sqarespace interface currently hosting the site. Improved visuals, updated content, cleaned up navigation and improved SEO by adding keywords, links and imagery.
Consular Diplomatic FORUM
Winter 2019 - Vol. 6 No. 1
Insurance Advocate Magazine
January 30, 2012 - Vol. 123 No 2
Insurance Advocate Magazine
February 7, 2011 - Vol. 122 No. 3
The New York Doctor
November 2009 - Vol. 2 No. 1
ARIAS•US Quarterly
2nd Qtr. 2006 - Vol. 13 No. 2
Insurance Advocate's New York Advisor
March 2004
Video Production / Brand Development
Organization moved into a brand new state-of-the-art office space.
Time lapse footage was recorded during the construction of the space and captured the theme of progress and commitment to the organizations members by staying on top of current technology and trends.
Production included: Script writing, directing, graphic design elements.
Video Production / Website Redesign Announcement
Video was produced to announce the redesign of the organizations website from a static, dated site to a dynamic, user friendly website with cleaner navigation and better SEO.
Production included: Determining vocal actor, script writing, screen captures and graphic design elements.
CLIENTS
