RECENT WORK:

McCorkle Cooperative Website  |  Dr. Martin McGrath, DPM Website

FORUM MAGAZINE - Winter 2019

Hello! I'm Gina

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I've been involved in the creative services industry for over 22 years. Starting out as a junior artist, I naturally evolved into production management, overseeing the pre- and post-press process. By doing so, I was able to design based upon a broader understanding of how far I can push the printed product so that the end user had a deeper involvement with what they were reading, touching and seeing. The sky was the limit...or at least I thought so. With the dawn of digital marketing and communications, the limits have become endless. I focus on fusing all the elements of a marketing strategy together in a way that is powerfully cohesive and product driven.

My skill set and work experience allow me to understand every step of brand and product development, from concept to fruition...My passion and drive allow me to be happy while doing it.

In order to be successful at whatever you do, one must be prepared, work hard and learn from failures.

EXPERIENCE

JAN. 2020 - PRESENT

Communications and

Marketing Manager

Excess Line Association of New York (ELANY)

Responsible for expanding ELANY ’s digital communications efforts, developing new content and additional member resources through social channels and website; Manage ELANY ’s new state-of-the-art Conference Center and all meetings and collaborations held in this space. She will oversee ELANY ’s external sponsored events and charitable work as well as help foster relationships with partnering industry associations and colleagues.

OCT. 2017 - PRESENT

Owner

GMB Creative LLC

Full-service design and brand development company providing print and digital marketing services; graphic design; publication development; event planning and a host of other creative services.

FEB. 1998 - DEC. 2019

Director of Operations and

Creative Services

CINN WORLDWIDE, INC.

Responsible for the creative process and marketing plans for all our clients including branding and development, advertising design and public relations. I coordinate between departments to ensure a cohesive process both in print and online. I work with sales to ensure budget requirements are met and contract terms are satisfied. I manage and produce a biweekly publication, Insurance Advocate, along with two association and client magazines published quarterly.

2006 - DEC. 2019

Executive Director

INSURANCE FEDERATION OF NEW YORK, INC.

In this capacity, I manage the day-to-day activities of an insurance association which include: event and meeting planning, brand development—digital and print—membership development and recruitment and board liason.

EDUCATION

1996

Bachelor of Arts Degree

HUNTER COLLEGE, NEW YORK CITY

At Hunter I studied studio art and computer graphics with a minor is Sociology.

1992

Associate of Arts Degree

WESTCHESTER COMMUNITY COLLEGE

At WCC, I studied studio art and computer graphics.

SKILLS

PORTFOLIO

WEBSITE DESIGN AND DEVELOPMENT

PUBLICATIONS